Young professionals targeted by wealth managers

Published:  5 Jun at 9 AM As wealth managers increasingly target young professionals with disposable incomes a number of companies are looking to use the internet more effectively. As well as joining up with firms including Saffery Champness, Withers and Deloitte, investment manager Charles Stanley is looking to launch a new website targeting young professionals embarking on lucrative careers.

This follows on from the success of Charles Stanley’s Young Professionals Forum in 2011. The firm now claims to have in excess of 700 members and holds a number of networking events each year in partnership with around 300 well known names including estate agent Savills, the Royal Ballet School, wine dealer Bibendum, auctioneer Bonhams and diamond dealer Boodles.

Rathbones is also looking to engage the younger market by acquiring new clients through partnerships with the likes of the entertainment division of Saffery Champness and the London Business School.

James Maltin, Rathbones investment director, said the firm already had a number of sportsmen on its books. Charles Stanley said that since it had introduced its new programme, the company had attracted new assets worth several million pounds.

Rathbones estimates assets being held for young professionals to be worth £4 billion. This figure represents around 20 per cent of the company’s total assets under management.